Description

Consumers are looking for a new level of transparency from food and beverage companies – how is the industry responding, and how can dietitians help consumers navigate this information?

Upon completion listeners will be able to:

• List 3 ways that consumers are looking for transparency from the food system.
  
• Articulate best practices for helping consumers/clients understand marketing and science claims,
  
• Explain how brands are responding and evolving to transparency demands
  

Speakers:

Melissa Joy Dobbins MS, RDN, CDE
Melissa is a nationally recognized dietitian and certified diabetes educator, media trainer, podcaster, speaker and spokesperson. She’s known as The Guilt-Free RD® – “because food shouldn’t make you feel bad!” and promotes “sound science, smart nutrition and good food” through her communications company, Sound Bites®, Inc. Engaging audiences through media, social media and interactive workshops, Melissa helps people digest nutrition information and enjoy their food with health in mind. As the host of the Sound Bites® Podcast, Melissa interviews leading experts in the field and delves into the science, the psychology and the strategies behind good food and nutrition. Her goal is to engage and empower her listeners to make their own, well-informed food decisions based on facts, not fear. Melissa is a former supermarket dietitian with extensive media experience as a spokesperson for the food, grocery and healthcare industries. She received the Academy of Nutrition and Dietetics’ Media Excellence Award in 2016.

Kristin Harris, PhD
Kristi is the Senior Principal Scientist for PepsiCo North America Nutrition, bringing significant food industry experience in nutrition sciences through research, nutrition strategy and communications. In her current role, she is responsible for overseeing the nutrition research and development of the North America Nutrition portfolio, which includes Quaker, Tropicana, Naked and KeVita.
Prior to joining PepsiCo, Kristin’s food experience included Vice President of Regulatory Affairs at the National Dairy Council, Senior Manager, Wellness and Nutrition with Hillshire Brads/Tyson Foods, and Scientist of Clinical Nutrition Research and Nutrition Strategy and Business Integration with the Bell Institute of Health and Nutrition at General Mills. Kristin has a broad knowledge of nutrition science, regulatory guidance and nutrition policy, as well as a demonstrated ability to identify consumer-relevant business opportunities in nutrition research and drive activations across large companies.

Suggested CEU codes: