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Website Basics: Why You Need One and How to Build a Great One
Sponsored by Whitney Bateson Digital Strategy
When: Thursday, February 27th, 2020
Speaker: Whitney Bateson, MPH, RD
For many nutrition entrepreneurs, a website is a vital marketing and business tool, but without the proper know-how to ensure it’s designed to support your business, it can quickly end up being a frustrating and time-consuming endeavor. In this presentation, Whitney will decode common website jargon, provide tips for kicking off your website design process, give a behind-the-scenes view of the website development process, and provide tips for continuing to utilize your website as a powerful marketing tool as your business grows. Participants will walk away with Whitney’s favorite website tools and worksheets for starting your website planning process right away.
Learning Objectives: By the end of this webinar participants should be able to….
- Explain the purpose of a website for marketing and streamlining their business activities
- Outline the steps and key decision points involved in the website development process
- Collect the necessary information to begin a website design project or update a current website
Whitney is a dietitian-turned-digital marketer, on a mission to help dietitians connect with their customers and grow their businesses. Her passion for applying design, communication, and marketing to dietetics stems from her work in the school nutrition industry, where she saw firsthand the impact these elements can have on increased audience engagement. With the unique ability to distill complex technical information into informative, fun-to-talk-about (seriously!) insights, Whitney helps other dietitians harness the power of design and technology to confidently pursue their entrepreneurial dreams. She and her team have launched over 20 website design projects and consulted for numerous businesses and dietitian entrepreneurs who are seeking to better connect with their customers through marketing. Formerly based in Washington, DC, Whitney now travels the world as a digital nomad and supports her clients from home offices, cafes, and workspaces globally.
CEU Codes: 1020, 1140, 7120