Leveraging Social Media To Build A Profitable Private Practice
April 25, 2023 @ 1:00 pm EST
Speaker: Marissa Carlin, MS, RD, LDN
Description:
As social media continues to grow exponentially more and more information is being consumed every single minute. With that there is an increase in incorrect information being shared from people lacking credentials or experience that can be harmful to the general population. We believe that Dietitians should be at the forefront of education on social media platforms and with Facebook having nearly 3 billion active users, if used correctly, could have a massive impact on the lives of hundreds of thousands of people. By assisting Dietitians in understanding the platform with the intention of first providing value and education to the general public we can begin to make a shift in the type of content people are consuming, content that is coming from healthcare professionals and secondly help private practice owners gain more clients because of it.
Learning Objectives:
- Discover five benefits associated with using Facebook personal timelines and Facebook groups
- Understand how to effectively brand their Facebook profile using cover photos, profile pictures, and bio.
- Implement principles of consumer social psychology to develop social media content to engage consumers
Performance Indicators:
2.1.4 Uses a variety of media to deliver information.
4.2.6 Integrates relevant information with previous learning, experience, professional knowledge, and current practice models.
9.3.5 Uses a variety of strategies to deliver education.