Tip of the Month
Tip of the Month
Don't Discount Your Services (Right Away)
Sure, we all want to give people a break so they can afford our services without a struggle. But many dietitians are shy about asking for a fair price. They are embarrassed to charge what they are really worth, or afraid people will balk at hearing their fees. So I hear of many RDs offering a discount up front, before even quoting their rates.
A colleague of mine struck up a conversation with a woman at a party who was interested in hiring her. When the potential client asked about her rates, my friend answered, My usual fee is $300 for a month of coaching, but for you I would just charge $200. Too late, she realized that in between the first and second part of her answer, the party guest replied, okay. It happened so fast, she offered the discount just before realizing the other guest would have gladly signed up for her services at the standard rate she had established.
Take the time to decide what you are worth. What is a fair price to offer for your services? Remember, it isnt just your time that you are offering: It is also your experience, your knowledge, your wisdom, your education, your skills and your resources.
Set your rates, and then expect that potential clients will recognize them as reasonable rates as well. Realize this is a fair rate that you deserve, and start any discussion with this number in mind. You can always play lets make a deal later if someone asks.
Laurie Beebe, MS, RD, LD
Chair, Coach Specialty Group
http://www.mycoachlaurie.com
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