Food Photography: Why It Matters To Grow Your Brand And Your Business

If you’re not yet convinced that food photography is essential to growing your brand on social media, head over to any of your platforms and scroll through your feed. I am willing to bet that the photos getting the most “likes” and comments are the ones with the most visually appealing photos. Those photos are also most likely linked to high-profile accounts, ones with thousands of followers that grow by the day.
Like it or not, as a Dietitian in any type of private practice or business, you must have a strong presence on Social Media. In this competitive environment, dietitians need to reach the same bar of social media excellence that other health professionals have set. It isn’t always fair that we have to compete with less-qualified individuals, but social media has leveled the playing field. Standing out is the best way to strengthen your platform; it’s where potential clients come to find us. I believe that the best way to attract new clients is through a strong social media presence, which is best done with gorgeous, mouth-watering photos. We eat with our eyes first. Make your expert messaging come to life with engaging food photography.

Thankfully, taking quality food photographs doesn’t have to break the bank. You don’t need to spend thousands of dollars on expensive camera equipment to take gorgeous food photos! While generally the nicer the equipment, the nicer the photographs, there are a few must know tips in taking really great photographs with just using your smart phone.

Alexandra Caspero MA, RD, CLT

Nutrition Coach and Consultant