1) Create memorable business cards: We pass out so many business cards during FNCE that sometimes it can be hard to keep track of who’s who. Make your card unforgettable with a uniquely designed logo or picture of yourself so people can attach a name to a face. Also, jot down a few quick notes after you’ve spoken to someone on their card to refer to next time. For example, if someone was telling you about how much they love their dog, Milo, make sure to mention Milo when you connect with them again at a later time for a personalized touch!
2) Prep your elevator speech: Another valuable tip I learned at the first NE Networking Event I ever attended was to have a 30-60 second elevator speech prepared. Being able to succinctly let people know what I do has helped me not only network with fellow dietitians, but also promote my services to potential clients without sounding sales-y. Shape your speech by starting with who you work with (your niche), what value/service you provide, and create your opening “what I do” line. Trust me, if you can deliver a powerful elevator speech, you are way ahead of the game.
3) Tweet to Meet: Nutrition entrepreneurs tend to be so social media-savvy that many of our friends in the biz are virtual! FNCE is the perfect opportunity to meet face-to-face. I can’t tell you how many times I overhear “Hey, I follow you on Twitter!” at FNCE and it’s a great way to break the ice and make a new friend or contact. It’s as simple as sending out a tweet: “Hey @sarahkoszykRD are you going to the #NEDPG Breakfast on Sunday? Let’s meet up!” or send out a mass tweet “Who’s going to the #NEDPG Breakfast on Sunday?” Instead of being worried that you won’t know anyboyd, you’ll walk into the event with an automatic group to connect with!
4) Put your FNCE badge front-and-center: I remember at one of my first FNCE sessions, past NEDPG president, Emma Fogt, taught me a trick: Adjust the strap so your nametag is closer to your chest rather than your bellybutton. This makes it easier for people to see your name right away without having to look down at your tag (and avoid any awkwardness of incorrect/forgotten names). It sounds like a small thing, but I can’t tell you how useful it’s been and I always appreciate when others do the same!
Tip of the Month: September 2013
Kristen Carlucci, RDN
Director Member Services, Nutrition Entrepreneurs