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Title of Webinar: Working with Brands: What You Need to Know
When: June 22nd at 1:00 PM EST
Learning Objectives: By the end of this program, the participant should be able to:
1. Define brand goals and objectives related to influencer marketing.
2. Clearly articulate their own expertise and influence in marketing and to potential partners
3.Use a framework to determine their own desired compensation.
How will this topic benefit NE Members?
In this webinar, you’ll learn from PR, influencer and brand marketing professionals who have spent years pitching, negotiating for and even hiring RDs for brand work
Presenters: Elana Natker & Katie Proctor
Elana is a nationally recognized food and nutrition expert and spokesperson with two decades of communications experience. She began her professional career as an on-camera spokesperson which then led to a career in public relations, working for major agencies in Chicago, Denver and Washington, D.C. Along the way Elana earned her master’s degree in nutrition and underwent the required experiential training and testing to become a registered dietitian. Her skills are in nutrition strategy, writing, relationship-building, and education, specializing in the areas of food, nutrition, health and wellness.
Katie is a registered dietitian, brand marketing strategist and highly sought after mentor to those looking to turn their passion for wellness into a career they love. Katie graduated Cum Laude from Kansas State University with a B.S. in Nutrition & Dietetics and completed her dietetic internship at Vanderbilt University. She received numerous honors from the dietetics community, including the Outstanding Graduating Senior in Dietetics as an undergraduate and both the Tennessee Dietetic Association (TDA) and Nashville District Dietetic Association (NDDA) Outstanding Dietetic Intern of the Year. She has always been passionate about helping aspiring RD’s and is one of the co-founders of All Access Internships, a resource and coaching destination for students looking to get matched to dietetic internships. She was honored by USA Today for this endeavor.
She pursued a nontraditional career path in nutrition, receiving her MBA from the University of Colorado at Boulder where she was chosen as a Board Fellow for Naturally Boulder, a non-profit dedicated to driving the growth of Colorado’s natural products community. Previous work experience includes branding, marketing and communications roles at a global PR agency, Fortune 500 CPG company and organic food start-up. In addition to her strategy consulting and career coaching businesses for RD’s, she is also the Brand Manager for HealthyGlow.Co, a community and resource that encourages women to improve their relationship with their bodies and find joy in food and fitness again.
NE Members: FREE
Trouble with registration? Contact NEadmin@nedpg.org