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WEBINAR: THINKING OF WRITING A BOOK? HERE'S WHAT YOU NEED TO KNOW, Wednesday, January 17th, 2018 at 1pm ET/10am PT.

When: Wednesday, January 17th, 2018 at 1pm ET/10am PT.

Learning Objectives: By the end of this program, the participant should be able to:

  1. Understand the various types of publishing
  2. Develop a book proposal.
  3. Execute various marketing techniques to sell a book.

CEU Codes:

  1. 1140
  2. 1090
  3. 7120

How will this topic benefit NE Members? Many RDs want to write a book but don't know where to start. The speakers will explore the various options of getting published, and explore various PR and digital marketing techniques to sell the book.

Presenter: Toby Amidor, MS, RD & Beth Feldman

Toby Amidor:

With two published cookbooks, and a third on the way, Toby Amidor, MS, RD is well-versed in the literary arena and will be discussing the first part on getting published. Beth Feldman, with close to 20 years of marketing experience and a self-published book, will be discussing the marketing aspect once a book is published.

With over 18 years experience in the food and nutrition industry, Toby Amidor, MS, RD, CDN is a leading dietitian and recipe developer who believes that healthy and wholesome can also be appetizing and delicious.

In her new book, THE HEALTHY MEAL PREP COOKBOOK, Toby provides practical and simple solutions with easy to follow instructions. She shows you how simple it is to enjoy fresh and flavorful meals on even the most hectic days.

In her first book, THE GREEK YOGURT KITCHEN, Toby shows readers how to cut back on fat and calories without compromising flavor. She shares how Greek yogurt is one of today’s most versatile and nourishing ingredients and how it can be used in unexpected ways, making even the most bad-for-you foods healthier, tastier and more satisfying.

Toby is the founder of Toby Amidor Nutrition, where she provides nutrition and food safety consulting services for individuals, restaurants and food brands. For 10 years she has been the nutrition expert for FoodNetwork.com, writing for their Healthy Eats Blog, and is a regular contributor to U.S. News and World Report Eat + Run blog, and MensFitness.com and has her own “Ask the Expert” column in Today’s Dietitian Magazine. She also freelances for Furthermore by Equinox and Sparkpeople.com,has been quoted in publications like FoxNews.com, Self.com, Oxygen Magazine, Dr. Oz The Good Life, Mic.com, Reader’s Digest, Shape.com, Women’s Health, Redbook, Men’s Journal, Huffington Post, Everyday Health, and more. Toby has also appears on television including shows like The Dr. Oz Show, AMHQ with Sam Champion,  Good Day Street Talk Fox5 NY, and San Antonio Live. For the past 8 years she has been an adjunct professor at Teachers College, Columbia University and beginning in the fall 2017 she will also begin teaching as an adjunct at Hunter College in New York City.

Toby trained as a clinical dietitian at New York University. Previously, Toby was a consultant on Bobby Deen’s cooking show, “Not My Mama’s Meals.” Through ongoing consulting and faculty positions, she has established herself as one of the top experts in culinary nutrition, food safety, and media.

Beth Feldman:

Beth Feldman is the founder of RoleMommy, a parenting blog network, online community and events company dedicated to inspiring, entertaining empowering today’s busy parents to pursue their passion while raising a family. Named one of the most popular blogs in the U.S by Cision, Feldman launched Role Mommy following a successful career as a television entertainment publicist.  Now, more than a decade later, Feldman has spearheaded dozens of blogger events and digital media campaigns with leading entertainment and consumer brands.

As a nationally recognized parenting expert, Feldman has appeared as a speaker and moderator on numerous parenting and work/life balance panel discussions  Additionally, she is frequently called upon to lead discussions and presentations devoted to building a digital media platform while offering strategies to help generate awareness and exposure via social media.

Feldman has been interviewed by national and regional news media on career re-invention, social media, parenting tweens and work-life balance and has appeared on broadcast news programs such as “Good Morning America,” “Nightline,” Better TV, ABC News Now, Fox News Channel, “Inside Edition,” WCBS-TV and the WPIX Morning News and has been quoted as an expert resource by national news sources such as Associated Press and The New York Times. Feldman is the co-author of Peeing in Peace: Tales & Tips for Type A Moms (Sourcebooks) and is the author and editor of the humor anthology See Mom Run – Sidesplitting Essays from the World’s Most Harried Moms (Plain White Press).

Beth Feldman is also the co-founder of Beyond PR Group, a a full-service public relations consulting firm founded by leading experts in the parenting, consumer, lifestyle and entertainment PR industry.  Previously, Feldman served as Vice President for the CBS Communications Group where she spearheaded campaigns on behalf of the entertainment, marketing and consumer products divisions. With over 23 years experience in the entertainment industry, Feldman led a variety of media relations campaigns on behalf of talk shows, primetime series and specials including “Ricki Lake (1993),” “CSI: Crime Scene Investigation” and “The Amazing Race” as well as the finale campaign for “Everybody Loves Raymond.”

Feldman has served as an adjunct professor in the Mass Communications department at Iona College Graduate program. She holds a masters degree in journalism from New York University and graduated with honors from the University of Massachusetts at Amherst. She currently lives in Westchester County with her husband and two children.

NE Members: FREE

Students: FREE.

Nonmembers: $15

Trouble with registration? Contact NEadmin@nedpg.org




When: Wednesday, February 7th, 2018 at 1pm ET/10am PT

Learning Objectives: By the end of this program, the participant should be able to:

  1. Identify the future directions for telehealth services and describe the business opportunity for Registered Dietitians.
  2. Describe successful marketing approaches for telehealth nutrition services.
  3. Compare telehealth platforms contrasting functionality and ease of use for clients/practitioner.

CEU Codes:

  1. 7120
  2. 7000
  3. 1000

How will this topic benefit NE Members? Members will receive marketing strategies from a health and wellness marketing firm with a track record of success helping clients grow and develop telehealth practices.  A panel of RDs with successful telehealth practices will answer "burning questions" about their practices and path to success.

Presenter: Megan Boitano, MS, RDN, LDN, CNSC & Matthew Broude

Megan Boitano:

Megan Boitano brings more than 15 years of experience as a Registered Dietitian in diverse patient populations and care settings to her practice.  She earned her Bachelor of Science in Food and Nutrition from Washington State University in 2001, graduating Summa Cum Laude from the Honors College and was awarded the prestigious Family and Consumer Scientist of the Year at graduation.  Megan was accepted into the highly competitive dietetic internship program at the University of Michigan Hospitals where she was offered a staff position after program completion.  During her tenure at Michigan, Megan worked at Mott Children's Hospital and specialized in nutrition support for pediatric oncology and stem cell transplantation.  Megan earned her Master of Science from Rosalind Franklin University of Medicine and Science in 2006 and published her thesis in a peer-reviewed journal.  She then relocated to San Diego and joined Scripps Health, a nationally recognized healthcare system and led the clinical nutrition team at Scripps La Jolla Hospital, a large trauma center.  In this leadership role, Megan published numerous papers and gave professional presentations.  To allocate more time to her family, Megan returned to a direct patient care position within Scripps in 2014 and also accepted a newly formed registered dietitian role within the pediatric hospice program.  She built the role and earned accolades from her team members.  After relocating to Newton in 2016, Megan combined her clinical expertise, management skills and passion for personalized care into a private practice.

Matthew Broude:

I lead the patientMoon Wellness Marketing team of seven, working exclusively with nutrition, wellness, and fitness solo practitioners, studios, and online businesses. We’ve helped hundreds of wellness professionals and small businesses all over the US, Canada, Australia, and Europe to acquire, retain, and delight their own clientele.

Each of our team members has a passion for wellness and fitness — I myself have been practicing yoga since 1997, and teaching yoga since 2010, alongside my full-time career.

As a team, we educate our clients on business and marketing strategy, including business operations, service development, client targeting, staffing, practice management software selection and setup, and pricing strategy. And we don’t just work in theory and strategy — we also design and execute holistic marketing campaigns, including website design and development, content writing and marketing, organic social media, paid advertising, email marketing, organic search engine optimization, marketing and business process automation, photography, and print marketing.

Our goal in all of this is to help our clients bring more wellness to the world, while helping our clients build thriving small businesses.

patientMoon started as my freelance business, which I founded in 2004 out of a passion for helping small businesses grow, operate, more efficiently, and better serve their customers. Small businesses often don’t get the kind of attention and resources that big businesses do, so my founding mission for patientMoon was to provide a high level of care and results for small businesses, drawing from my full-time professional career in business process automation, software development, and enterprise scale marketing for large organizations, including Tufts University Schools of Medicine, Nutrition Science and Policy, and Graduate Biomedical Sciences; XY.tv, a startup cable & online TV channel targeted at Gen X & Gen Y; and Circles, a virtual concierge company.

Prior to transitioning full-time to patientMoon six years ago, in my eight years at Tufts University, Circles, and XY.tv from 2004 through 2011, some of the highlights of my work including building custom web applications used by thousands of Tufts applicants, staff, faculty and students; developing multiple enterprise-scale marketing and informational websites, each with hundreds of pages of content; enabling a team of 700+ concierge staff to service tens of thousands of requests from clients; building software to manage over 300,000 pages of content; and developing software and marketing for an online video TV channel in the days before services like YouTube.

patientMoon clients familiar with my gregarious work style and rapid speaking might be surprised to know that outside of work, I’m quite the introvert, and enjoy quiet time with a small number of close friends at home, wandering Boston, or kayaking on the Charles River.


NE Members: FREE

Students: FREE.

Nonmembers: $15

Trouble with registration? Contact NEadmin@nedpg.org