Tip of the Month

Welcome to the Nutrition Entrepreneurs Tip of the Month

Success Off the Beaten Path

Everyone knows that creating a business plan is an important step in helping your business grow and evolve over time. As an entrepreneur (or aspiring entrepreneur), it is important to have short and long term goals to guide you and help focus your attention on the tasks at hand so that you can make the most of your hard work. Right? Are you sure?

Ok, that is a trick question. Because although there is value in having a plan to follow and keep you on track, the essence of entrepreneurship is creativity and making the most of opportunities that come your way. How can you combine the structure necessary for success with opportunity and creativity? Here are a few ideas:

  1. Craft your business plan in pencil not concrete. Acknowledge right from the start that you will experience unforeseen opportunity and challenges.
  2. Leave time in your schedule for expansion. There is nothing worse than not being able to engage in an exciting opportunity because you are already overcommitted with other tasks.
  3. Network and participate in educational workshops to stoke your creativity and expose yourself and your business to emerging and disruptive ideas. Exchange ideas with people from other professions. Don’t be afraid to attend conferences or take courses outside your field and comfort zone.
  4.  Pay attention to what is happening around you. Follow news stories, pay attention to what is trending on social media, volunteer for organizations aligned with your business ideals.
  5. Finally, review your plans on a regular basis. Discuss your sketched out goals with trusted individuals and don’t be afraid to discard obsolete plans in favor of those that enrich you both personally and financially!

Julie Beyer, MA, RDN - Author, Speaker, Patient Advocate

A Secret Ingredient in Your Recipe for Success

Can you do it all? Should you do it all? No. Let’s face it, there are trade-offs in life. We all need support to help us achieve our goals. Hiring out for services that you can’t or don’t want to do is a wise investment in yourself and your business, and could just be the secret ingredient in your recipe for success.

Take this idea one step further and consider hiring a dietitian to provide the service(s) you need. While there may be some benefits to working with experts outside the field of dietetics, a dietitian will certainly understand your needs and your audience better than someone outside the field. 

Here are some services to consider hiring out for: web development, branding, media training, speaker training, business coaching, life coaching, graphic design, newsletters, ghost writing, public relations, technical support, social media support, developing presentations and programs, photography (food or headshots).  Whatever service you need, you can probably find a dietitian who offers it.

If you’re looking for that secret ingredient in your recipe for success then consider one of the most powerful ways you can invest in yourself and your career and consider hiring a dietitian. Ready to take the next step? Why not send out a request on the NE electronic mailing list (EML) and see if there are any dietitians who offer what you’re looking for? 

Melissa Joy Dobbins MS, RD, CDE Sound Bites, Inc.

NE Speakers & Media Specialty Group Chair

10 Tips to Success in Public Policy

Whether you are a seasoned advocate for public policy or a beginner, knowing the ins and outs of how to make your mark – influence and participate in the process, and not just to be at the table, but to set the table takes research and planning.
  1. Getting started: go to Contactingthecongress.org. Type in your address, and Voila, the names and contact information for your members of congress appears.
  2. Knowing your stuff: although nutrition is bipartisan, being familiar with your members of congress is helpful in making a connection, making an impression and helping to engage support.
  3. Sharing your passion: You are the Nutrition Expert. Not all people know what a tremendous benefit registered dietitian nutritionists (RDN) provide, you are the best source of this information for lawmakers.
  4. Identify the public policy issues that impact the Nutrition Entrepreneur. An amazing wealth of information on the issues is available at EatRightPro.org/Advocacy. 
  5. Take action.  Participate in Action Alerts.  The sad truth is that less than 4% of NE members participate in Action Alerts related to legislation that impacts your practice.
  6. “Ours is not a government of the majority. It is a government of the majority who participate.” -Thomas Jefferson.
  7. If WE say nothing about what RDNs need from nutrition policy, that is what our lawmakers will hear …  NOTHING.
  8. Not just a seat at the table: Setting The Table! Can you imagine if every RDN contacted their members of congress to ask for their support for the Treat and Reduce Obesity Act? Increased reimbursement for RDN services would be a reality.
  9. Engaging your member of congress. Write them a letter, send them a fax, send them an email. Visit their offices in Washington DC or in their district. 
  10. All politic is local and personal. A Politician's success is directly tied to their ability to understand and influence the issues of their constituents. 
Patricia J Becker MS RDN CSP CNSC

NE Policy and Advocacy Leader


3 Steps to Effectively Use Content Marketing to Grow Your Business

1. Be consistent with your publishing.
Certain pieces of content imply different levels. How often you want to publish can impact the form of content marketing you pursue. For example, consistency is expected with blogs, newsletters, magazines, and podcasting. Consistency is wise, but not required when it comes to videos, ebooks, webinars, and infographics. If you know you will be inconsistent, go with content where consistency does not hinder results, such as guest blog posting.
2. Leverage audiences of others.
Guest blog posting is a great example of how to leverage someone else’s audience. Someone else has taken the time to grow a following. If you provide a guest post / article that includes where to learn more about you, this is one strategy to grow your own following. Keep in mind, whatever content you provide to someone else needs to be of value to their audience. Another example would be to teach a class hosted by someone else and to someone else’s audience.
3. Create it once and leverage it fully.
One piece of content can be re-used in many, many different ways. Let’s use a blog article as one example. This article can be broken down into tweets for Twitter, status updates for Facebook, group discussions on LinkedIn, recorded to create a podcast for itunes, content to create a simple video to distribute on YouTube. Do you see how you create the content once and it can be used to reach a wide audience on many different platforms?

 Lisa Nelson RD Detail Project Management.

Stress Reducing Tips

Whether you are a student going into finals, a parent planning a graduation, or just plain busy at work we all experience stress We all experience greater amounts of stress at various times in our lives. Use these tips to help beat the stress in your life.
Prioritize what needs to get done, then encourage yourself to get the most important things done first. Eat a healthy diet and don’t skip your workouts. We all know this, right? But, sometimes it helps to have a little reminder to do this, because stress can cause you to throw caution to the wind and skip on the healthy stuff like energy boosting foods and exercise. Finally make sure to get your sleep. Research has shown that getting at least 7 hours of sleep a night will help you stay focused longer and be more productive the next day. If you follow these four simple steps, you can beat the stress in your life.

Carrie Mark, MA, RDN, LD

Incoming Sponsorship Chair