Tip of the Month

Welcome to the Nutrition Entrepreneurs Tip of the Month

How Do You Know If You Are Eating Quality Chocolate?

I eat at least one piece of chocolate a day, and have always wondered why all chocolates don’t taste the same.  Therefore, I did some research on chocolate and I wanted to share what I found.  When choosing chocolate in the future, be it as a snack, to cook with, or to give as a gift, here are three things to look for in making the best choice.

First, when selecting chocolates you should always look at the chocolate first and inspect it.  You should be looking for chocolate that has a glossy surface.  They should not have any bubbles/ blemishes, and they should not look cloudy or gray. If the chocolate that you have chosen to eat has any of the above qualities it could mean that the chocolate has been exposed to extreme temperatures during processing or handling.  Good chocolate should also have a clean, hard snap to it. Any chocolate that bends or crumbles upon breaking is either low quality or just plain old.  

Second, high quality chocolate will have a strong chocolate smell.  Chocolate picks up aromas; therefore, if you smell it before eating it you will be able to tell a lot about it.  If it has a freezer smell, it probably means that the chocolate has been in the freezer for too long.  If it has a spicy smell, it could mean that it has been stored with spices.  A good way to confirm your chocolate is still good, or is good quality, is to warm it up by rubbing your fingers over the top of it.  Next, smell the chocolate.  If the chocolate has a strong chocolate smell then it is a good quality.  If it doesn’t have a chocolate smell, or smells of spices, vanilla, or anything else it means that it won’t taste like chocolate either.  

Finally, taste the chocolate. You want chocolate that is smooth and melts in your mouth.  Good chocolate will have a velvety texture.  If it feels waxy, sandy, or slippery then it is most likely not a high quality chocolate and has not been made with real cocoa butter, but cocoa butter equivalents.

Choosing chocolate can be a fun experience and if chosen right can be fun, healthy and satisfying to your sweet tooth.

Tip of the Month: May 2014

Carrie Mark, MA, RDN, LDN

Careful of Words to Self

Looking back through the past months of tips, I am inspired by the wealth of information our members have to share!  We truly are entrepreneurs with a nutrition heart!

“Careful of words to self” – that is the tip that I wish to share.  If you haven’t read “The 4 Agreements” by Don Miguel Ruiz, please take a meaningful hour to read and then months/years to savor. 

His quoteable words: “Be Impeccable with your Word: Speak with integrity. Say only what you mean. Avoid using the Word to speak against yourself or to gossip about others. Use the power of your Word in the direction of truth and love.”

I have studied this premise and often use it with my eating disorder clients because if we are careful with our words to others, we first should be careful with how we speak to self. 

As entrepreneurs, or hopeful entrepreneurs, we often repeat to ourselves what we fear, what our challenges are and where our failures lurk.  This negativity is draining at best and self-fulfilling at worst! If we instead remind ourselves of our strengths, our past and possible future accomplishments, we are much more likely to actualize.  We become stronger, more capable, and more confident, more accomplished and best yet, more positive with others!!

When we say supportive words to ourselves, we are likely to project positivity to those we work with, socialize with and live with!  That spells success in any arena.

Tip of the Month: April 2014

Barb Andresen, RDN, LDN

How to Obtain a Quality Testimonial

Social proof is an effective way to move a potential client into a paying client.
How do you provide social proof?
The easiest way is to ‘pepper’ your website and sales page with testimonials. However, not just any testimonial format is effective. Untrustworthy service professionals could just make up whatever they want and slap it on a website. You want your testimonials to be authentic.
Here are 5 ‘ingredients’ you want to obtain for an ideal testimonial:
1. Quote in clients own words
Yes, it’s okay to provide an example of what you’d like to see. It’s often very useful for the clients if you do provide an example or ask questions to indicate what you’d like included. This makes it quick & easy for your client to write a few sentences about their experience working with you. . .which means you ask and receive versus having to feel like you are harassing someone for a testimonial. However, you want your client to re-write the testimonial, make additions/deletions, and ensure it’s their message in their own words.
2. Full name
Ask for permission to use their full name, only resort to first name or initials if your client requests.
3. City, State, and Website url (if applicable)
Another way to add credibility is to include a physical location. Adding the website address is a great way to thank your client for a testimonial. They will likely get a little traffic to their website if you include their url with the testimonial. It also gives potential clients a way to learn more about this ‘real individual’ who is recommending your services.
4. Profession
Including the profession shows others they type of people or industry you work with. For example, my target market is health professionals, so it’s beneficial to showcase the health professionals I’ve worked as a stronger form of social proof. That doesn’t mean eliminate testimonials you receive from clients who are outside your target market. Just sprinkle them among those from within your target market.
5. Picture
I shouldn’t be listing this last. It’s so important it should be near the top of this list. Request permission to use a picture with every testimonial!
If you want to take your testimonial to the next level you can have clients record an audio clip or video where they verbally/visually share their feedback.
Don’t be afraid to ask.
If you want testimonials (and you need them to increase sales conversions!) you have to ask. Very seldom will you have a client volunteer a testimonial.
FYI – Testimonials that rave about how great you are, but do not give specific examples of before/after or problem/result will not be as effective.
Tip of the Month: March 2014

Make the Most of Where You Are

Make the most of where you are now to get to where you want to be in the future. So many of us are working in areas of nutrition just to “get the experience”. Well, if this is you, make the most of it. You will take something away from each and every experience and use it in your dream position. Get your day to day “to-dos” completed and then find ways to start working toward that dream job.

Tip of the Month: February 2014
Jackie Sharp, MS, RDN, LD, ACSM-HFS 

The Power of a “Thank-You” Note

“Thank you!” How many times have you said these two simple words to the clients who have supported you and your business or perhaps to your mentors, colleagues, and potential referral sources? I have been writing thank-you notes for as long as I have learned how to write. My mother instilled this habit on me at an early age by making sure I wrote thank-you notes to family and friends that sent me gifts for holidays and birthdays. I guess this has rubbed off on me as I continue to send out handwritten thank- you’s. It’s funny too that some people will actually thank ME for taking the time to write THEM a thank-you note!    
It seems amazing and it's true. Sending a simple thank-you note to a client, for example, who has just solicited your business for the first time can yield considerable power and influence and reflect very favorably on you and your company. By sending a thank-you note, you show your clients common courtesy and respect. So few new business owners send thank-you notes and by you making that critical step in writing one automatically helps you stand out. A thank-you note also gives you an opportunity to speak to your client directly and even more important personally. A thank-you note also demonstrates your written communication skills. Furthermore, clients get to see firsthand that customer service is an important aspect of your business practices. 
I know most of us lead crazy, busy lives, yet, we must make sure to take the time to say “thank-you.” It’s these little “things” that provide long-lasting positive impressions and relationships.
Tip of the Month: January 2014
Chrissy Barth