Tip of the Month

Welcome to the Nutrition Entrepreneurs Tip of the Month

Ask for Help! Mastermind! Collaborate! Celebrate!

We as dietitians all have different talents and abilities ranging from writing, counseling, photography, coaching, video, speaking and media and cooking abilities. Instead of thinking of other FABULOUS dietitians as threats, competition or especially get all up into that icky and stinky compare-itis; why don’t we celebrate our differences, ask for help, mastermind and collaborate!! It’s a fun way to get more out of your work, make new friends and find out that we are all just doing our best!

Ask for Help: My website was recently hacked and I reached out to more than a few dietitians, some I knew well and some I did not. They all had one thing in common: They were killin’ it when it came to their websites, recipe development, blogging and photography – my inquiry went something like this… “HELP!!! I’m not good at this stufffffff!!” What came out of this pathetic cry for help were new friends but also new confidence and (soon) a new website! I am so thankful I swallowed my pride and said I CAN’T DO THIS!! I need help!

Be Kind and Mastermind: A colleague brought up starting a mastermind group and it has been invaluable in my last year of business! I challenge you to ask dietitians you look up to and think about what skills you have to offer the group! You may surprise yourself!
PS: All of us were new at “masterminding”, so we asked for help in starting our group and reached out to other dietitians who had started a mastermind and asked for best practices! Remember, you don’t have to know everything and the NE EML’s is a great place to start!

Don’t Hate, Collaborate: We all have different strengths, instead of Insta-jealousy over those beautiful photos or videos, why not ask those fabulous dietitians if they want to collaborate on a blog post, on social media or some other fun project? You never know where it will lead… A new friendship, new followers, a new experience or all of the above! YAY!

Celebrate the PROS: I am continually impressed with how many dietitians are supporting other dietitians with trainings and services for work in media, writing, videos, photography, web development, branding, PR, starting your own business and more! Just this month I have attended more than one webinar put on by RDN’s – I’m continually enamored and impressed by the depth of knowledge of our profession! You all ROCK! Oh the point… Take advantage of these awesome dietitian-provided resources - Many of them are free but if not, you can feel good knowing you are supporting our profession and gaining new knowledge!

Abigail Dougherty, RDN | Director Elect of Member Services

3 Tips to Expand Your Twitter Reach

Is tweeting something you just do or does it serve a purpose for your brand and business? If you spend time on Twitter but don’t have a brand strategy now’s the time to rethink your position. Think of Twitter as another way to network. Get active on Twitter and expand your reach with these three tips:

1.  Make your tweets ‘pop’ by including photos, bright colors, videos or anything that catches the eye as someone scans their feed. Interesting images and videos speak volumes and help your tweets stand out from the noise.

2. Participate in the NE monthly Twitter chats and other chats too. Engagement is key and participation often brings interest and new followers. Be sure to use the designated hashtag for the chat such as #NEDPG so that your tweets appear in the chat feed.

3. Unlike Instagram, too many hashtags can have a negative effect on followers. Three is about the limit. Vary your hashtags instead of using the same ones over and over. This helps you to reach new audiences who are not familiar with you.

Susan Mitchell, PhD, RDN, LDN, FAND

NE Specialty Chair of Social Media and Technology

What are you doing to maintain a healthy work-life balance?

The holiday season is often busy and stressful, so January is always a great time to take a breath, and regroup. What are you doing to maintain work-life balance? Think about these aspects of your life, and set a few goals early in 2017 to work on for each area.
1. Self management: As nutrition experts, we certainly know and understand the important of a healthy diet and regular exercise regime. Of course, we are also human, and sometimes get off track. Be sure to check in with yourself to reinforce how important it is to keep that exercise schedule, and eat well.
2. Stress management: What is the cause of your stress and what can you actively do to reduce it? Sometimes taking care of the other issues (self mangement, time management, and allowing yourself some free time) can be the key to managing overall stress. Also, be sure to get some good sleep. 
3. Time management: There are lots of ways to keep tab on time. You might consider creating a Monday morning list of goals for the week. Prioritize the “must dos” and sort your work out through the day or week, so that the essential tasks get done on time, and others stay on track. And if you have a home office, set hours, and an “end” to your work day.
4. Technology management: Email, social networks, and app notifications, can all be real time-suckers (and mood-changers). Consider scheduling a time-block that you will schedule posts, or check email each day, and then stick to it (perhaps an hour in the morning, and an hour at the end of the workday). Turn off notifications on your phone or laptop while you’re working. Put your phone in “airplane mode” when you are working on a writing deadline, or when you are counseling patients. You can then check on messages and respond during the designated hours you set.
5. Fun management! Everyone has a difference parameter for what “work-life-balance” looks like. For me - I think it’s vital to schedule some down time and days off where you can unplug and do things that you enjoy with people you love. Don’t underestimate the importance of fun free time. In this 24/7 world we live in, it’s easy to feel guilty about not being available at all hours, at all times - but don’t. Prioritize your free time as an essential component of your successful, productive life. When you step away from work fully, you return more energized and ready to be engaged. And people will get over not getting a response at 10 pm.
Rosanne Rust, RDN
Chair Elect, 2016-2017

Take a Break and Increase Your Productivity

Yes – you read it right, by taking mini breaks throughout the day you can actually increase your productivity. Research and studies have suggested taking 10 minute breaks every one to two hours can refresh your brain and allow you to think more clearly, focus on the task at hand, and optimize your efficiency.

Tim Ferris, author of The Four Hour Work Week, also suggests taking breaks to minimize the wasted time spent on distractions. Our minds are only good for so long before they start to wander to other activities or we get side-tracked easily. Taking a break can recharge you and help you maintain focus. Here are some tips on how to give yourself permission to take a break:

1.       Schedule tasks in one to two hour intervals.

2.       Set a timer in your clock after one or two hours in order to stretch, go to the bathroom, fill up your water bottle, or momentarily detach yourself from the task at hand.

3.       Turn off known distractions such as social media or email notifications.

4.       Constant emails can be distracting. Set aside specific times to respond to emails so you do them in chunks versus as soon as they pop up.

5.       Set aside specific times to respond to social media so you spend about 10 minutes in the AM and 10 minutes in the PM. This will save you loads of time during the day.

A break only needs to be five to ten minutes. Just that mini moment will create a new world of possibilities and release more creativity and productivity.

Gotta go. Time for my stretch!

Sarah Koszyk, MA, RDN
Chair of Nutrition Entrepreneurs 2016-2017

Capturing Your Thoughts as a Writer

"First comes thought; then organization of that thought into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination."
Napoleon Hill—Author of Think and Grow Rich

Have you ever drawn a blank trying to remember a name or a fact only to have the answer come in a flash hours later? The same can happen when you are writing a book.  Once you determine the vision for your book, ideas will percolate easier and will come at some of the most inopportune times. The last thing you want is to forget these great ideas because you didn’t record them in some way. Here are some suggestions:
1. Keep a notebook (or multiple notebooks in various locations) with you, even beside your bed. You want to capture those jewels of inspiration whether they occur in the car, waiting in line at the store, or in the middle of the night. Some of the best ideas I have had were written on napkins at restaurants or on the back of church bulletins. Write down everything that comes to mind—good ideas or bad. Just get them documented. You can sort them out later.
2. Use technology to record thoughts. Don’t have paper and/or a pen? Send yourself a voice mail, text message, email, or create a note on your phone. If you are searching the internet and come across something great, email the link to yourself. (I use a uniquely created and dedicated email account for each writing project.) Transfer these ideas to a more permanent document as soon as you can!
3. Capture other things you write. Participate in online message boards or use a blog to test ideas for the book. Newsletters can serve the same purpose. Finally, don’t forget to record your posts from social media which, by design, scroll away from view within a few days.
4. Keep a box or file cabinet to store hard copies of ideas. In preparation for writing, gather the books and magazine articles you used as references and keep them handy in simple banker’s box, dedicated file, or on a shelf in your office. For shorter documents, such as research articles, scan and email the PDF to your dedicated email account with a descriptive subject line.
5. Create your resource or reference list as you write. Keep an open Word document on your computer whenever you are writing. Update the document each time you touch one of your resource materials. It is always better to give credit to the least of your contributors than leave one out.
6. Finally, keep track of unrelated ideas that come while you are writing. Creativity begets creativity. You will likely find that your brain is on fire with all sorts of project ideas as you write! Keep track of those valuable tidbits in a different computer folder so that you can capitalize on that inspiration after you are done with the current project!
Julie Beyer, MA, RD
NE Authors and Writers Specialty Group Chair